What is Marketing?
Silk, Alvin J.
What is Marketing? - Boston Harvard Business Review Press 2006 - 207p
This book provides the foundation on which to begin developing the marketing skills and insights required in a wide variety of situations. It's for anuone with career interests that lead to the setting and the execution of the strategy of an organization. ----- Alvin J. Silk.
9781422104606 0.00
Marketing
658.8 / SIL
What is Marketing? - Boston Harvard Business Review Press 2006 - 207p
This book provides the foundation on which to begin developing the marketing skills and insights required in a wide variety of situations. It's for anuone with career interests that lead to the setting and the execution of the strategy of an organization. ----- Alvin J. Silk.
9781422104606 0.00
Marketing
658.8 / SIL