What is Marketing? (Record no. 79409)
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000 -LEADER | |
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fixed length control field | 00853nam a2200169Ia 4500 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 140223b2006 xxu||||| |||| 00| 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9781422104606 |
Terms of availability | 0.00 |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.8 |
Item number | SIL |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | Silk, Alvin J. |
245 ## - TITLE STATEMENT | |
Title | What is Marketing? |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication, distribution, etc. | Boston |
Name of publisher, distributor, etc. | Harvard Business Review Press |
Date of publication, distribution, etc. | 2006 |
300 ## - PHYSICAL DESCRIPTION | |
Extent | 207p |
500 ## - GENERAL NOTE | |
General note | This book provides the foundation on which to begin developing the marketing skills and insights required in a wide variety of situations. It's for anuone with career interests that lead to the setting and the execution of the strategy of an organization. ----- Alvin J. Silk. |
600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME | |
Personal name | Marketing |
890 ## - | |
-- | USA |
995 ## - RECOMMENDATION 995 [LOCAL, UNIMARC FRANCE] | |
-- | SIL |
-- | 6351 |
-- | S-N-S-N |
-- | 926.41 |
-- | 0 |
-- | 049 |
-- | 95068 |
-- | 0 |
-- | 0.00 |
-- | 1251.91 26% |
-- | 20070821 |
-- | C |
-- | 20071128 |
-- | Himanshu Book Co. |
-- | General |
No items available.