What is Marketing? (Record no. 79409)

MARC details
000 -LEADER
fixed length control field 00853nam a2200169Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140223b2006 xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781422104606
Terms of availability 0.00
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number SIL
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Silk, Alvin J.
245 ## - TITLE STATEMENT
Title What is Marketing?
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. Boston
Name of publisher, distributor, etc. Harvard Business Review Press
Date of publication, distribution, etc. 2006
300 ## - PHYSICAL DESCRIPTION
Extent 207p
500 ## - GENERAL NOTE
General note This book provides the foundation on which to begin developing the marketing skills and insights required in a wide variety of situations. It's for anuone with career interests that lead to the setting and the execution of the strategy of an organization. ----- Alvin J. Silk.
600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME
Personal name Marketing
890 ## -
-- USA
995 ## - RECOMMENDATION 995 [LOCAL, UNIMARC FRANCE]
-- SIL
-- 6351
-- S-N-S-N
-- 926.41
-- 0
-- 049
-- 95068
-- 0
-- 0.00
-- 1251.91 26%
-- 20070821
-- C
-- 20071128
-- Himanshu Book Co.
-- General

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