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What Were They Thinking: Marketing Lessons I Have Learned from Over 80,000 New-Product Innovations and Idiocies

McMath, Robert M.

What Were They Thinking: Marketing Lessons I Have Learned from Over 80,000 New-Product Innovations and Idiocies - New York Random House 1998 - 240p

ISBN: 9780812929508

Dewey Class. No.: 658.802 / MAT

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