What Were They Thinking: Marketing Lessons I Have Learned from Over 80,000 New-Product Innovations and Idiocies (Record no. 79450)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00636nam a2200193Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230803162626.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140223b1998 xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780812929508 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.802 |
| Item number | MAT |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | McMath, Robert M. |
| 9 (RLIN) | 93004 |
| 245 ## - TITLE STATEMENT | |
| Title | What Were They Thinking: Marketing Lessons I Have Learned from Over 80,000 New-Product Innovations and Idiocies |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | New York |
| Name of publisher, distributor, etc. | Random House |
| Date of publication, distribution, etc. | 1998 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 240p |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Forbes, Thom |
| 9 (RLIN) | 93005 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Book |
| Call number prefix | 658.802 |
| Call number suffix | MAT |
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