Wine Marketing: A Practical Guide
Hall, C. Michael
Wine Marketing: A Practical Guide - Oxford Butterworth-Heinemann Ltd. 2008 - 344p
1. Introduction: a practical approach to wine marketing -- 2. The international business environment of wine -- 3. The marketing dimensions of production processes: adding value to the vine -- 4. Cellar door: direct sales, brand building and relationships -- 5. The role of intermediaries -- 6. Retailing -- 7. Licensed premises -- 8. Wine events -- 9. Wine brand image agents: advertising endorsements, reviews and media -- 10. Marketing cooperation: regions, networds and clusters -- 11. Conclusion: To market to market.
9780750654203 0.00
Marketing
658.86632 / HAL
Wine Marketing: A Practical Guide - Oxford Butterworth-Heinemann Ltd. 2008 - 344p
1. Introduction: a practical approach to wine marketing -- 2. The international business environment of wine -- 3. The marketing dimensions of production processes: adding value to the vine -- 4. Cellar door: direct sales, brand building and relationships -- 5. The role of intermediaries -- 6. Retailing -- 7. Licensed premises -- 8. Wine events -- 9. Wine brand image agents: advertising endorsements, reviews and media -- 10. Marketing cooperation: regions, networds and clusters -- 11. Conclusion: To market to market.
9780750654203 0.00
Marketing
658.86632 / HAL