Wine Marketing: A Practical Guide (Record no. 79617)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 01174nam a2200181Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140223b2008 xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780750654203 |
| Terms of availability | 0.00 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.86632 |
| Item number | HAL |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Hall, C. Michael |
| 245 ## - TITLE STATEMENT | |
| Title | Wine Marketing: A Practical Guide |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Oxford |
| Name of publisher, distributor, etc. | Butterworth-Heinemann Ltd. |
| Date of publication, distribution, etc. | 2008 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 344p |
| 500 ## - GENERAL NOTE | |
| General note | 1. Introduction: a practical approach to wine marketing -- 2. The international business environment of wine -- 3. The marketing dimensions of production processes: adding value to the vine -- 4. Cellar door: direct sales, brand building and relationships -- 5. The role of intermediaries -- 6. Retailing -- 7. Licensed premises -- 8. Wine events -- 9. Wine brand image agents: advertising endorsements, reviews and media -- 10. Marketing cooperation: regions, networds and clusters -- 11. Conclusion: To market to market. |
| 600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME | |
| Personal name | Marketing |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Mitchell, Richard |
| 890 ## - | |
| -- | UK |
| 995 ## - RECOMMENDATION 995 [LOCAL, UNIMARC FRANCE] | |
| -- | HAL |
| -- | 008331 |
| -- | S-N-S-N |
| -- | 1792.88 |
| -- | 0 |
| -- | 049 |
| -- | IN36 |
| -- | 0 |
| -- | 0.00 |
| -- | 2422.81 26% |
| -- | 20090414 |
| -- | C |
| -- | 20090611 |
| -- | Kushal Books |
| -- | General |
No items available.