Winning the Story Wars: Why those who tell and live the Best Stories will rule the future
Sachs, Jonah
Winning the Story Wars: Why those who tell and live the Best Stories will rule the future - Masscheusetts Harvard Business School Press 2012 - 264p
Part. One THE BROKEN WORLD OF STORYTELLING 1. The Story Wars Are All Around Us 2. The Five Deadly Sins 3. The Myth Gap 4. Marketing's Dark Art Part. Two SHAPING THE FUTURE Interlude: A Creation Myth for Marketers 5. Tell the Truth, Part I: The Art of Empowerment Marketing Basic Training: Identifying Your Values 6. Tell the Truth, Part II: The Hero's Journey Basic Training: Designing Your Core Story Elements 7. Be Interesting: Freaks, Cheats, and Familiars Basic Training: Generating Your Stories 8. Live the Truth.
9781422143568 0.00
Consumers - Psychology
Social Marketing
658.802 / SAC
Winning the Story Wars: Why those who tell and live the Best Stories will rule the future - Masscheusetts Harvard Business School Press 2012 - 264p
Part. One THE BROKEN WORLD OF STORYTELLING 1. The Story Wars Are All Around Us 2. The Five Deadly Sins 3. The Myth Gap 4. Marketing's Dark Art Part. Two SHAPING THE FUTURE Interlude: A Creation Myth for Marketers 5. Tell the Truth, Part I: The Art of Empowerment Marketing Basic Training: Identifying Your Values 6. Tell the Truth, Part II: The Hero's Journey Basic Training: Designing Your Core Story Elements 7. Be Interesting: Freaks, Cheats, and Familiars Basic Training: Generating Your Stories 8. Live the Truth.
9781422143568 0.00
Consumers - Psychology
Social Marketing
658.802 / SAC