Winning the Story Wars: Why those who tell and live the Best Stories will rule the future (Record no. 79675)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01224nam a2200181Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140223b2012 xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781422143568 |
| Terms of availability | 0.00 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.802 |
| Item number | SAC |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Sachs, Jonah |
| 245 ## - TITLE STATEMENT | |
| Title | Winning the Story Wars: Why those who tell and live the Best Stories will rule the future |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Masscheusetts |
| Name of publisher, distributor, etc. | Harvard Business School Press |
| Date of publication, distribution, etc. | 2012 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 264p |
| 500 ## - GENERAL NOTE | |
| General note | Part. One THE BROKEN WORLD OF STORYTELLING 1. The Story Wars Are All Around Us 2. The Five Deadly Sins 3. The Myth Gap 4. Marketing's Dark Art Part. Two SHAPING THE FUTURE Interlude: A Creation Myth for Marketers 5. Tell the Truth, Part I: The Art of Empowerment Marketing Basic Training: Identifying Your Values 6. Tell the Truth, Part II: The Hero's Journey Basic Training: Designing Your Core Story Elements 7. Be Interesting: Freaks, Cheats, and Familiars Basic Training: Generating Your Stories 8. Live the Truth. |
| 600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME | |
| Personal name | Consumers - Psychology |
| 600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME | |
| Personal name | Social Marketing |
| 890 ## - | |
| -- | USA |
| 995 ## - RECOMMENDATION 995 [LOCAL, UNIMARC FRANCE] | |
| -- | SAC |
| -- | 010750 |
| -- | MGT-ENT |
| -- | 736.30 |
| -- | 0 |
| -- | 049 |
| -- | IN790 |
| -- | 0 |
| -- | 0.00 |
| -- | 995 21% SKN - SKN |
| -- | 20121004 |
| -- | C |
| -- | 20121015 |
| -- | Kushal Books |
| -- | General |
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