Case Studies in Marketing Vol. - III
ICFAI
Case Studies in Marketing Vol. - III - Hyderabad ICFAI 2004 - 502p
Table of Contents PART - I: SALES AND DISTRIBUTION MANAGEMENT Tupperware in India Sears Logistics Management Practices PepsiCo's Distribution and Logistics Operations Yellow Transportation Inc. - The Tech Leader of the Trucking Industry in the US McDonald's Food Chain in India Tata Indica - The Making of the Small Car Revamping the Supply Chain-The Ashok Leyland Way Unilever Restructures its Supply Chain Management Practices Carrefour - Managing the Global Supply Chain PART -II: RETAILING MANAGEMENT Crossroad's Retailing Lessons Westside - The Indian Retailing Success Story Foodworld -Pioneering Organized Food Retailing in India Kmart - Fall of a Retailing Giant Apple's ITunes: Changing the Face of Online Music Retailing BPCL's Petrol Pump Retail Revolution Allen Solly - Entering the Indian Women's Western Wear Market PART - III: PRODUCT MANAGEMENT Linux- Gaining Ground National Dairy Development Board -A Successful Indian Dairy Co- Operative Movement Sustainable Development at Alcoa PART - IV: INTERNATIONAL MARKETING Fedex vs. UPS - Competing with Contrasting Strategies in China Dell Spells Success in China Toyota's Globalization Strategies The Kodak-Fuji Rivalry The Fall of Daewoo Motors Motorola in China Dangdang.Com-the Amazon.Com of China McDonald's-No Longer the "Great American Meal" Saudi British Bank - HSBC'S Saudi Arabian Experience The Enron Saga PART - V: STRATEGIC MARKETING MANAGEMENT Sundaram Clayton Winning the Deming Prize Xerox - The Benchmarking Story Six Sigma at GE Implementing Tata Business Excellence Model in Tata Steel Consumer-Driven Six Sigma at Ford Omnicom - The World's Largest Advertising Conglomerate Air Canada - From One Crisis to Another Barbie's Success Story
Marketing
658.8 / CAS
Case Studies in Marketing Vol. - III - Hyderabad ICFAI 2004 - 502p
Table of Contents PART - I: SALES AND DISTRIBUTION MANAGEMENT Tupperware in India Sears Logistics Management Practices PepsiCo's Distribution and Logistics Operations Yellow Transportation Inc. - The Tech Leader of the Trucking Industry in the US McDonald's Food Chain in India Tata Indica - The Making of the Small Car Revamping the Supply Chain-The Ashok Leyland Way Unilever Restructures its Supply Chain Management Practices Carrefour - Managing the Global Supply Chain PART -II: RETAILING MANAGEMENT Crossroad's Retailing Lessons Westside - The Indian Retailing Success Story Foodworld -Pioneering Organized Food Retailing in India Kmart - Fall of a Retailing Giant Apple's ITunes: Changing the Face of Online Music Retailing BPCL's Petrol Pump Retail Revolution Allen Solly - Entering the Indian Women's Western Wear Market PART - III: PRODUCT MANAGEMENT Linux- Gaining Ground National Dairy Development Board -A Successful Indian Dairy Co- Operative Movement Sustainable Development at Alcoa PART - IV: INTERNATIONAL MARKETING Fedex vs. UPS - Competing with Contrasting Strategies in China Dell Spells Success in China Toyota's Globalization Strategies The Kodak-Fuji Rivalry The Fall of Daewoo Motors Motorola in China Dangdang.Com-the Amazon.Com of China McDonald's-No Longer the "Great American Meal" Saudi British Bank - HSBC'S Saudi Arabian Experience The Enron Saga PART - V: STRATEGIC MARKETING MANAGEMENT Sundaram Clayton Winning the Deming Prize Xerox - The Benchmarking Story Six Sigma at GE Implementing Tata Business Excellence Model in Tata Steel Consumer-Driven Six Sigma at Ford Omnicom - The World's Largest Advertising Conglomerate Air Canada - From One Crisis to Another Barbie's Success Story
Marketing
658.8 / CAS