Case Studies in Marketing Vol. - III (Record no. 83751)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02216nam a2200193 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20160505104434.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140223b2004 xxu||||| |||| 00| 0 eng d |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | CAS |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | ICFAI |
| 9 (RLIN) | 3538 |
| 245 ## - TITLE STATEMENT | |
| Title | Case Studies in Marketing Vol. - III |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Hyderabad |
| Name of publisher, distributor, etc. | ICFAI |
| Date of publication, distribution, etc. | 2004 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 502p |
| 500 ## - GENERAL NOTE | |
| General note | Table of Contents PART - I: SALES AND DISTRIBUTION MANAGEMENT Tupperware in India Sears Logistics Management Practices PepsiCo's Distribution and Logistics Operations Yellow Transportation Inc. - The Tech Leader of the Trucking Industry in the US McDonald's Food Chain in India Tata Indica - The Making of the Small Car Revamping the Supply Chain-The Ashok Leyland Way Unilever Restructures its Supply Chain Management Practices Carrefour - Managing the Global Supply Chain PART -II: RETAILING MANAGEMENT Crossroad's Retailing Lessons Westside - The Indian Retailing Success Story Foodworld -Pioneering Organized Food Retailing in India Kmart - Fall of a Retailing Giant Apple's ITunes: Changing the Face of Online Music Retailing BPCL's Petrol Pump Retail Revolution Allen Solly - Entering the Indian Women's Western Wear Market PART - III: PRODUCT MANAGEMENT Linux- Gaining Ground National Dairy Development Board -A Successful Indian Dairy Co- Operative Movement Sustainable Development at Alcoa PART - IV: INTERNATIONAL MARKETING Fedex vs. UPS - Competing with Contrasting Strategies in China Dell Spells Success in China Toyota's Globalization Strategies The Kodak-Fuji Rivalry The Fall of Daewoo Motors Motorola in China Dangdang.Com-the Amazon.Com of China McDonald's-No Longer the "Great American Meal" Saudi British Bank - HSBC'S Saudi Arabian Experience The Enron Saga PART - V: STRATEGIC MARKETING MANAGEMENT Sundaram Clayton Winning the Deming Prize Xerox - The Benchmarking Story Six Sigma at GE Implementing Tata Business Excellence Model in Tata Steel Consumer-Driven Six Sigma at Ford Omnicom - The World's Largest Advertising Conglomerate Air Canada - From One Crisis to Another Barbie's Success Story |
| 600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME | |
| Personal name | Marketing |
| 9 (RLIN) | 3539 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Book |
| Call number prefix | 658.8 |
| Call number suffix | CAS |
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