Case Studies on Generic Strategies: Cost Leadership, Differentiation and Focus Vol. - I
ICFAI
Case Studies on Generic Strategies: Cost Leadership, Differentiation and Focus Vol. - I - Hyderabad ICFAI 2005 - 367p
Table of Contents 'Aaj Tak' News Channel's Success Story Airbus - From Challenger to Leader Air Deccan - The First Low Cost Airline in India Avis - Still Trying Harder! Baskin-Robbins' Innovative Marketing BBC World in India Bumrungrad's Global Services Marketing Strategy Coffee Parlours in India - Hotting Up Discovery Channel - Discovering India DoCoMo - The Japanese Wireless Telecom Leader Easyjet - The Easy' Way to Succeed Freeserve - The Pioneer in Free ISPs in Europe Gateway - Implementing Innovative Strategies in the IT Industry Jet Airways Story JetBlue Airlines' Success Story Jollibee - Fast-Food, The Filipino Way PepsiCo's 'Focus' Strategy Ryanair - The 'Southwest' of European Airlines The Failure of Zee's Sawaal Dus Crore Ka Wal-Mart's Cost Leadership Strategy
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658.4012 / CAS
Case Studies on Generic Strategies: Cost Leadership, Differentiation and Focus Vol. - I - Hyderabad ICFAI 2005 - 367p
Table of Contents 'Aaj Tak' News Channel's Success Story Airbus - From Challenger to Leader Air Deccan - The First Low Cost Airline in India Avis - Still Trying Harder! Baskin-Robbins' Innovative Marketing BBC World in India Bumrungrad's Global Services Marketing Strategy Coffee Parlours in India - Hotting Up Discovery Channel - Discovering India DoCoMo - The Japanese Wireless Telecom Leader Easyjet - The Easy' Way to Succeed Freeserve - The Pioneer in Free ISPs in Europe Gateway - Implementing Innovative Strategies in the IT Industry Jet Airways Story JetBlue Airlines' Success Story Jollibee - Fast-Food, The Filipino Way PepsiCo's 'Focus' Strategy Ryanair - The 'Southwest' of European Airlines The Failure of Zee's Sawaal Dus Crore Ka Wal-Mart's Cost Leadership Strategy
0.00
658.4012 / CAS