Case Studies on Generic Strategies: Cost Leadership, Differentiation and Focus Vol. - I (Record no. 83767)
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| fixed length control field | 01321nam a2200193 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20150303152725.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140223b2005 xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| Terms of availability | 0.00 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.4012 |
| Item number | CAS |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | ICFAI |
| 245 ## - TITLE STATEMENT | |
| Title | Case Studies on Generic Strategies: Cost Leadership, Differentiation and Focus Vol. - I |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Hyderabad |
| Name of publisher, distributor, etc. | ICFAI |
| Date of publication, distribution, etc. | 2005 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 367p |
| 500 ## - GENERAL NOTE | |
| General note | Table of Contents 'Aaj Tak' News Channel's Success Story Airbus - From Challenger to Leader Air Deccan - The First Low Cost Airline in India Avis - Still Trying Harder! Baskin-Robbins' Innovative Marketing BBC World in India Bumrungrad's Global Services Marketing Strategy Coffee Parlours in India - Hotting Up Discovery Channel - Discovering India DoCoMo - The Japanese Wireless Telecom Leader Easyjet - The Easy' Way to Succeed Freeserve - The Pioneer in Free ISPs in Europe Gateway - Implementing Innovative Strategies in the IT Industry Jet Airways Story JetBlue Airlines' Success Story Jollibee - Fast-Food, The Filipino Way PepsiCo's 'Focus' Strategy Ryanair - The 'Southwest' of European Airlines The Failure of Zee's Sawaal Dus Crore Ka Wal-Mart's Cost Leadership Strategy |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Book |
| Call number prefix | 658.4012 |
| Call number suffix | CAS |
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