Cases in Consumer Behavior Vol. - I
McEnally, Martha
Cases in Consumer Behavior Vol. - I - New Jersey Prentice-Hall, Inc. 2002 - 94p
Table of Contents Case 1: Changing Consumer Perceptions of Bud Riley's Case 2: Burlington and the UPF Clothing Market Case 3: The Case of Dale Earnhardt Case 4: Vampyres: Strangers in the Night ? Case 5: Softening, Polishing, and Coloring the Male Market Case 6: The Mundane, Knowne and Fantasy Worlds Case 7: Doing Thai Food Right Case 8: At the Pump Versus Inside the Station Case 9: Princess for a Day Case 10: St. Timothy's: Struggling to Survive Case 11: Body Scanning
9780130665584 0.00
Marketing
658.8342 / MCE
Cases in Consumer Behavior Vol. - I - New Jersey Prentice-Hall, Inc. 2002 - 94p
Table of Contents Case 1: Changing Consumer Perceptions of Bud Riley's Case 2: Burlington and the UPF Clothing Market Case 3: The Case of Dale Earnhardt Case 4: Vampyres: Strangers in the Night ? Case 5: Softening, Polishing, and Coloring the Male Market Case 6: The Mundane, Knowne and Fantasy Worlds Case 7: Doing Thai Food Right Case 8: At the Pump Versus Inside the Station Case 9: Princess for a Day Case 10: St. Timothy's: Struggling to Survive Case 11: Body Scanning
9780130665584 0.00
Marketing
658.8342 / MCE