Cases in Consumer Behavior Vol. - I (Record no. 83804)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01034nam a2200205 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20150308132851.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140223b2002 xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780130665584 |
| Terms of availability | 0.00 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8342 |
| Item number | MCE |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | McEnally, Martha |
| 245 ## - TITLE STATEMENT | |
| Title | Cases in Consumer Behavior Vol. - I |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | New Jersey |
| Name of publisher, distributor, etc. | Prentice-Hall, Inc. |
| Date of publication, distribution, etc. | 2002 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 94p |
| 500 ## - GENERAL NOTE | |
| General note | Table of Contents Case 1: Changing Consumer Perceptions of Bud Riley's Case 2: Burlington and the UPF Clothing Market Case 3: The Case of Dale Earnhardt Case 4: Vampyres: Strangers in the Night ? Case 5: Softening, Polishing, and Coloring the Male Market Case 6: The Mundane, Knowne and Fantasy Worlds Case 7: Doing Thai Food Right Case 8: At the Pump Versus Inside the Station Case 9: Princess for a Day Case 10: St. Timothy's: Struggling to Survive Case 11: Body Scanning |
| 600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME | |
| Personal name | Marketing |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Book |
| Call number prefix | 658.8342 |
| Call number suffix | MCE |
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