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Rayport, Jeffrey F.

Cases in e-Commerce - New York Irwin/Mcgraw-Hill 2002 - 631p

Table of Contents
1 Overview of E-Commerce Framework
Synopses of Chapter Cases
Amazon.com (A) Case Overview
Amazon.com (B) Case Overview
Amazon.com (A) and Amazon.com (B) Preparation Questions
Amazon.com (C) Case Overview
Preparation Questions
Amazon.com (D) Case Overview
Preparation Questions
Barnesandnoble.com (A) Case Overview
Preparation Questions
Barnesandnoble.com (B) Case Overview
Preparation Questions
Barnesandnoble.com (C) Case Overview
Preparation Questions
IINTEGRATIVE STUDY QUESTIONS
SUMMARY
AMAZON.COM (A)
AMAZON.COM (B)
AMAZON.COM (C)
AMAZON.COM (D)
BARNESANDNOBLE.COM (A)
BARNESANDNOBLE.COM (B)
BARNESANDNOBLE.COM (C)
2 Framing the Market Opportunity
FRAMING THE MARKET OPPORTUNITY
SYNOPSES OF CHAPTER CASES
Planetall Case Overview
Preparation Questions
Microsoft CarPoint Case Overview
Preparation Questions
INTEGRATIVE QUESTIONS
SUMMARY
PLANETALL
MICROSOFT CARPOINT
3 Business Models
BUSINESS MODELS
SYNOPSES OF CHAPTER CASES
Egghead.com Case Overview
Preparation Questions
Virtual Vineyards Case Overview
Preparation Questions
Weather Services Corporation Case Overview
Preparation Questions
Streamline (A) Case Overview
Preparation Questions
Streamline (B) Case Overview
Preparation Questions
ChemUnity.com Case Overview
Preparation Questions
Independer.com Case Overview
Preparation Questions
INTEGRATIVE QUESTIONS
SUMMARY
EGGHEAD.COM
VIRTUAL VINEYARDS
WEATHER SERVICES CORPORATION
STREAMLINE (A)
STREAMLINE (B)
CHEMUNITY.COM
INDEPENDER.COM
LI Customer Interface
CUSTOMER INTERFACE
SYNOPSES OF CHAPTER CASES
iVillage (2000) Case Overview
Preparation Questions
first direct (A) Case Overview
Preparation Questions
first direct (B) Case Overview
Preparation Questions
QVC, Inc. Case Overview
Preparation Questions
Frontgate Catalog Case Overview
Preparation Questions
INTEGRATIVE QUESTIONS
SUMMARY
iVillage (2000)
first direct (A)
first direct (B)
QVC, INC.
FRONTGATE CATALOG
5 Marketing Communications and Branding
MARKETING COMMUNICATIONS AND BRANDING
SYNOPSES OF CHAPTER CASES
Monster.com Case Overview
Preparation Questions
E-LOAN Case Overview
Preparation Questions
INTEGRATIVE QUESTIONS
SUMMARY
MONSTER.COM
E-LOAN
6 Implementation
IMPLEMENTATION
SYNOPSES OF CHAPTER CASES
iQVC (A) Case Overview
Preparation Questions
iQVC (B) Case Overview
Preparation Questions
Marshall Industries Case Overview
Preparation Questions
INTEGRATIVE QUESTIONS
SUMMARY
iQVC(A)
iQVC(B)
MARSHALL INDUSTRIES
7 Valuation
VALUATION
SYNOPSES OF CHAPTER CASES
Torn.com Case Overview
Preparation Questions
INTEGRXFWE STUDY QUESTIONS
SUMMARY
TOM.COM
8 Network Infrastructure
NETWORK INFRASTRUCTURE
SYNOPSES OF CHAPTER CASES
Nortel Networks: Internet Point of Presence Case Overview
Preparation Questions
MindSpring Case Overview
Preparation Questions
INTEGRATIVE QUESTIONS
SUMMARY
NORTEL NETWORKS: INTERNET POINT OF PRESENCE
MINDSPRING
9 Media Convergence
MEDIA CONVERGENCE
SYNOPSES OF CASE STUDIES
The New York Times Electronic Media Company (A) Case Overview
Preparation Questions
The New York Times Electronic Media Company (B) Case Overview
Preparation Questions
CBS Evening News Case Overview
Preparation QCBS Market Watch Case Overview
Preparation Questions
RCA Records: The Digital Revolution Case Overview
Preparation Questions
INTEGRATIVE QUESTIONS
SUMMARY
THE NEW YORK TIMES ELECTRONIC MEDIA COMPANY (A)
THE NEW YORK TIMES ELECTRONIC MEDIA COMPANY (B)
CBS EVENING NEWS (A)
CBS MARKETWATCH
RCA RECORDS: THE DIGITAL REVOLUTION

ISBN: 9780072500950 0.00

Subjects--Personal Names:
E-Commerce

Dewey Class. No.: 658.4038001 / RAY