Cases in e-Commerce (Record no. 83811)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 04196nam a2200217 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20150304111356.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140223b2002 xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780072500950 |
| Terms of availability | 0.00 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.4038001 |
| Item number | RAY |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Rayport, Jeffrey F. |
| 245 ## - TITLE STATEMENT | |
| Title | Cases in e-Commerce |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | New York |
| Name of publisher, distributor, etc. | Irwin/Mcgraw-Hill |
| Date of publication, distribution, etc. | 2002 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 631p |
| 500 ## - GENERAL NOTE | |
| General note | Table of Contents<br/>1 Overview of E-Commerce Framework<br/>Synopses of Chapter Cases<br/>Amazon.com (A) Case Overview<br/>Amazon.com (B) Case Overview<br/>Amazon.com (A) and Amazon.com (B) Preparation Questions<br/>Amazon.com (C) Case Overview<br/>Preparation Questions<br/>Amazon.com (D) Case Overview<br/>Preparation Questions<br/>Barnesandnoble.com (A) Case Overview<br/>Preparation Questions<br/>Barnesandnoble.com (B) Case Overview<br/>Preparation Questions<br/>Barnesandnoble.com (C) Case Overview<br/>Preparation Questions<br/>IINTEGRATIVE STUDY QUESTIONS<br/>SUMMARY<br/>AMAZON.COM (A)<br/>AMAZON.COM (B)<br/>AMAZON.COM (C)<br/>AMAZON.COM (D)<br/>BARNESANDNOBLE.COM (A)<br/>BARNESANDNOBLE.COM (B)<br/>BARNESANDNOBLE.COM (C)<br/>2 Framing the Market Opportunity<br/>FRAMING THE MARKET OPPORTUNITY<br/>SYNOPSES OF CHAPTER CASES<br/>Planetall Case Overview<br/>Preparation Questions<br/>Microsoft CarPoint Case Overview<br/>Preparation Questions<br/>INTEGRATIVE QUESTIONS<br/>SUMMARY<br/>PLANETALL<br/>MICROSOFT CARPOINT<br/>3 Business Models<br/>BUSINESS MODELS<br/>SYNOPSES OF CHAPTER CASES<br/>Egghead.com Case Overview<br/>Preparation Questions<br/>Virtual Vineyards Case Overview<br/>Preparation Questions<br/>Weather Services Corporation Case Overview<br/>Preparation Questions<br/>Streamline (A) Case Overview<br/>Preparation Questions<br/>Streamline (B) Case Overview<br/>Preparation Questions<br/>ChemUnity.com Case Overview<br/>Preparation Questions<br/>Independer.com Case Overview<br/>Preparation Questions<br/>INTEGRATIVE QUESTIONS<br/>SUMMARY<br/>EGGHEAD.COM<br/>VIRTUAL VINEYARDS<br/>WEATHER SERVICES CORPORATION<br/>STREAMLINE (A)<br/>STREAMLINE (B)<br/>CHEMUNITY.COM<br/>INDEPENDER.COM<br/>LI Customer Interface<br/>CUSTOMER INTERFACE<br/>SYNOPSES OF CHAPTER CASES<br/>iVillage (2000) Case Overview<br/>Preparation Questions<br/>first direct (A) Case Overview<br/>Preparation Questions<br/>first direct (B) Case Overview<br/>Preparation Questions<br/>QVC, Inc. Case Overview<br/>Preparation Questions<br/>Frontgate Catalog Case Overview<br/>Preparation Questions<br/>INTEGRATIVE QUESTIONS<br/>SUMMARY<br/>iVillage (2000)<br/>first direct (A)<br/>first direct (B)<br/>QVC, INC.<br/>FRONTGATE CATALOG<br/>5 Marketing Communications and Branding<br/>MARKETING COMMUNICATIONS AND BRANDING<br/>SYNOPSES OF CHAPTER CASES<br/>Monster.com Case Overview<br/>Preparation Questions<br/>E-LOAN Case Overview<br/>Preparation Questions<br/>INTEGRATIVE QUESTIONS<br/>SUMMARY<br/>MONSTER.COM<br/>E-LOAN<br/>6 Implementation<br/>IMPLEMENTATION<br/>SYNOPSES OF CHAPTER CASES<br/>iQVC (A) Case Overview<br/>Preparation Questions<br/>iQVC (B) Case Overview<br/>Preparation Questions<br/>Marshall Industries Case Overview<br/>Preparation Questions<br/>INTEGRATIVE QUESTIONS<br/>SUMMARY<br/>iQVC(A)<br/>iQVC(B)<br/>MARSHALL INDUSTRIES<br/>7 Valuation<br/>VALUATION<br/>SYNOPSES OF CHAPTER CASES<br/>Torn.com Case Overview<br/>Preparation Questions<br/>INTEGRXFWE STUDY QUESTIONS<br/>SUMMARY<br/>TOM.COM<br/>8 Network Infrastructure<br/>NETWORK INFRASTRUCTURE<br/>SYNOPSES OF CHAPTER CASES<br/>Nortel Networks: Internet Point of Presence Case Overview<br/>Preparation Questions<br/>MindSpring Case Overview<br/>Preparation Questions<br/>INTEGRATIVE QUESTIONS<br/>SUMMARY<br/>NORTEL NETWORKS: INTERNET POINT OF PRESENCE<br/>MINDSPRING<br/>9 Media Convergence<br/>MEDIA CONVERGENCE<br/>SYNOPSES OF CASE STUDIES<br/>The New York Times Electronic Media Company (A) Case Overview<br/>Preparation Questions<br/>The New York Times Electronic Media Company (B) Case Overview<br/>Preparation Questions<br/>CBS Evening News Case Overview<br/>Preparation QCBS Market Watch Case Overview<br/>Preparation Questions<br/>RCA Records: The Digital Revolution Case Overview<br/>Preparation Questions<br/>INTEGRATIVE QUESTIONS<br/>SUMMARY<br/>THE NEW YORK TIMES ELECTRONIC MEDIA COMPANY (A)<br/>THE NEW YORK TIMES ELECTRONIC MEDIA COMPANY (B)<br/>CBS EVENING NEWS (A)<br/>CBS MARKETWATCH<br/>RCA RECORDS: THE DIGITAL REVOLUTION |
| 600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME | |
| Personal name | E-Commerce |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Jaworski, Bernard J. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Book |
| Call number prefix | 658.4038001 |
| Call number suffix | RAY |
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