Marketing Management Vol. - I
Dutta, Sanjib
Marketing Management Vol. - I - Hyderabad The Institute of Chartered Financial Analysts of India 2002 - 177p - Case Study Series .
Table of Contents Amul - Diversification Strategy Amway - Indian Network Marketing Experience Baron - Rewriting Indian Consumer Electronic Goods Marketing Benetton - The Advertisement campaign Story Bisleri - Marketing Strategy BPCL - Petrol Pump Retail Revolution Britannia - The Makeover Cielo - A Car in Trouble Coke-Pepsi - The Cola Wars Frooti - The 'Digen Verma' Campaign Godrej Fairglow - Fairness Wars Kellogg's - The Indian Experience Maruti - Speedbreakers Galore McDonald's - Fast Food Fables Nirma - Marketing Strategy 'Onida Candy' - Marketing Strategy Pizza Hut - Pizza Wars Siyaram - The Celebrity Endorsement Story Tanishq - The Turnaround Story Tasty Bite - The Turnaround Story
9788178810072 0.00
Marketing
658.8 / MAR
Marketing Management Vol. - I - Hyderabad The Institute of Chartered Financial Analysts of India 2002 - 177p - Case Study Series .
Table of Contents Amul - Diversification Strategy Amway - Indian Network Marketing Experience Baron - Rewriting Indian Consumer Electronic Goods Marketing Benetton - The Advertisement campaign Story Bisleri - Marketing Strategy BPCL - Petrol Pump Retail Revolution Britannia - The Makeover Cielo - A Car in Trouble Coke-Pepsi - The Cola Wars Frooti - The 'Digen Verma' Campaign Godrej Fairglow - Fairness Wars Kellogg's - The Indian Experience Maruti - Speedbreakers Galore McDonald's - Fast Food Fables Nirma - Marketing Strategy 'Onida Candy' - Marketing Strategy Pizza Hut - Pizza Wars Siyaram - The Celebrity Endorsement Story Tanishq - The Turnaround Story Tasty Bite - The Turnaround Story
9788178810072 0.00
Marketing
658.8 / MAR