Marketing Management Vol. - I (Record no. 84660)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01371nam a2200241 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20150307171738.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140223b2002 xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788178810072 |
| Terms of availability | 0.00 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | MAR |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Dutta, Sanjib |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing Management Vol. - I |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Hyderabad |
| Name of publisher, distributor, etc. | The Institute of Chartered Financial Analysts of India |
| Date of publication, distribution, etc. | 2002 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 177p |
| 440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE | |
| Title | Case Study Series |
| 500 ## - GENERAL NOTE | |
| General note | Table of Contents Amul - Diversification Strategy Amway - Indian Network Marketing Experience Baron - Rewriting Indian Consumer Electronic Goods Marketing Benetton - The Advertisement campaign Story Bisleri - Marketing Strategy BPCL - Petrol Pump Retail Revolution Britannia - The Makeover Cielo - A Car in Trouble Coke-Pepsi - The Cola Wars Frooti - The 'Digen Verma' Campaign Godrej Fairglow - Fairness Wars Kellogg's - The Indian Experience Maruti - Speedbreakers Galore McDonald's - Fast Food Fables Nirma - Marketing Strategy 'Onida Candy' - Marketing Strategy Pizza Hut - Pizza Wars Siyaram - The Celebrity Endorsement Story Tanishq - The Turnaround Story Tasty Bite - The Turnaround Story |
| 600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME | |
| Personal name | Marketing |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Mukund, A. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | ICFAI |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Book |
| Call number prefix | 658.8 |
| Call number suffix | MAR |
No items available.