CRM: The Foundation of Contemporary Marketing Strategy
Baran, Roger J.
CRM: The Foundation of Contemporary Marketing Strategy - New York Routledge 2014 - 393p
9780415896573
Customer Relationship Management
Relationship Marketing
658.802 / LEI
CRM: The Foundation of Contemporary Marketing Strategy - New York Routledge 2014 - 393p
9780415896573
Customer Relationship Management
Relationship Marketing
658.802 / LEI