CRM: The Foundation of Contemporary Marketing Strategy (Record no. 90399)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00644nam a2200217Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20180516115709.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140714s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780415896573 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.802 |
| Item number | LEI |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Baran, Roger J. |
| 9 (RLIN) | 27844 |
| 245 ## - TITLE STATEMENT | |
| Title | CRM: The Foundation of Contemporary Marketing Strategy |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc. | Routledge |
| Date of publication, distribution, etc. | 2014 |
| Place of publication, distribution, etc. | New York |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 393p |
| 600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME | |
| Personal name | Customer Relationship Management |
| 9 (RLIN) | 3732 |
| 600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME | |
| Personal name | Relationship Marketing |
| 9 (RLIN) | 7714 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Galka, Robert J. |
| 9 (RLIN) | 27845 |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | MGT-MAR |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Book |
| Call number prefix | 658.802 |
| Call number suffix | BAR |
No items available.