Strategic Digital Marketing: Top Digital Experts Share the Formula for Tangible Returns on Your Marketing Investment
Greenberg, Eric
Strategic Digital Marketing: Top Digital Experts Share the Formula for Tangible Returns on Your Marketing Investment - New Delhi McGraw Hill Education India Pvt. Ltd. 2014 - 352p
1. The Digital Paradigm (by Alexander Kates and Eric Greenberg)
2. Marketing Strategies for a Digital World (by Alexander Kates and Eric Greenberg)
3. Managing Content in a Digital Age (by Neil Perkin, Only Dead Fish & eConsultancy)
Part 2: Achieving Success in Digital Marketing Channels: 4. Search Marketing: If They Can't Find It, They Can't Buy It / Mike Moran
5. Mobile Marketing: Innovation On-the-Go / Alexander Kates
6. Video Marketing / Greg Jarboe
7. Social Media Marketing / Stan Smith
8. Building a Website with Purpose that Generates Results / Jeremy Floyd
9. Measurement and ROI of Digital Strategies / Rob Peterson
10. Understanding the Law in Digital Marketing / Glen Gilmore
Part 3: Completing the Digital Transformation: 11. Digital Leadership Principles / Bob Pearson
12. Designing Organizations for Digital Success / Amy Kates
13. The Path to an Innovative, Digital-Centric Organization / Alexander Kates and Eric Greenberg.
9789351344810
Internet Marketing
658.872 / GRE
Strategic Digital Marketing: Top Digital Experts Share the Formula for Tangible Returns on Your Marketing Investment - New Delhi McGraw Hill Education India Pvt. Ltd. 2014 - 352p
1. The Digital Paradigm (by Alexander Kates and Eric Greenberg)
2. Marketing Strategies for a Digital World (by Alexander Kates and Eric Greenberg)
3. Managing Content in a Digital Age (by Neil Perkin, Only Dead Fish & eConsultancy)
Part 2: Achieving Success in Digital Marketing Channels: 4. Search Marketing: If They Can't Find It, They Can't Buy It / Mike Moran
5. Mobile Marketing: Innovation On-the-Go / Alexander Kates
6. Video Marketing / Greg Jarboe
7. Social Media Marketing / Stan Smith
8. Building a Website with Purpose that Generates Results / Jeremy Floyd
9. Measurement and ROI of Digital Strategies / Rob Peterson
10. Understanding the Law in Digital Marketing / Glen Gilmore
Part 3: Completing the Digital Transformation: 11. Digital Leadership Principles / Bob Pearson
12. Designing Organizations for Digital Success / Amy Kates
13. The Path to an Innovative, Digital-Centric Organization / Alexander Kates and Eric Greenberg.
9789351344810
Internet Marketing
658.872 / GRE