Strategic Digital Marketing: Top Digital Experts Share the Formula for Tangible Returns on Your Marketing Investment (Record no. 90826)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01640 am a2200205 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20150202112012.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 141017b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789351344810 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.872 |
| Item number | GRE |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Greenberg, Eric |
| 245 ## - TITLE STATEMENT | |
| Title | Strategic Digital Marketing: Top Digital Experts Share the Formula for Tangible Returns on Your Marketing Investment |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Date of publication, distribution, etc. | 2014 |
| Name of publisher, distributor, etc. | McGraw Hill Education India Pvt. Ltd. |
| Place of publication, distribution, etc. | New Delhi |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 352p |
| 500 ## - GENERAL NOTE | |
| General note | 1. The Digital Paradigm (by Alexander Kates and Eric Greenberg)<br/>2. Marketing Strategies for a Digital World (by Alexander Kates and Eric Greenberg)<br/>3. Managing Content in a Digital Age (by Neil Perkin, Only Dead Fish & eConsultancy)<br/>Part 2: Achieving Success in Digital Marketing Channels: 4. Search Marketing: If They Can't Find It, They Can't Buy It / Mike Moran<br/>5. Mobile Marketing: Innovation On-the-Go / Alexander Kates<br/>6. Video Marketing / Greg Jarboe<br/>7. Social Media Marketing / Stan Smith<br/>8. Building a Website with Purpose that Generates Results / Jeremy Floyd<br/>9. Measurement and ROI of Digital Strategies / Rob Peterson<br/>10. Understanding the Law in Digital Marketing / Glen Gilmore<br/>Part 3: Completing the Digital Transformation: 11. Digital Leadership Principles / Bob Pearson<br/>12. Designing Organizations for Digital Success / Amy Kates<br/>13. The Path to an Innovative, Digital-Centric Organization / Alexander Kates and Eric Greenberg. |
| 600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME | |
| Personal name | Internet Marketing |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Kates, Alexander |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Book |
| Call number prefix | 658.872 |
| Call number suffix | GRE |
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