Marketing Semiotics: Signs, Strategies and Brand Value
Oswald, Laura R.
Marketing Semiotics: Signs, Strategies and Brand Value - New Delhi Oxford University Press 2012 - 218p
1.Semiotics in the World of Goods
2.Marketing Semiotics
3.Mining the Consumer Brandscape
4.Brand Discourse
5.Mining the Multicultural Brandscape
6.The Semiotics of Consumer Space
7.New Directions in Marketing Semiotics.
9780199566501
Communication in marketing
Semiotics
Branding (Marketing)
658.802 / OSW
Marketing Semiotics: Signs, Strategies and Brand Value - New Delhi Oxford University Press 2012 - 218p
1.Semiotics in the World of Goods
2.Marketing Semiotics
3.Mining the Consumer Brandscape
4.Brand Discourse
5.Mining the Multicultural Brandscape
6.The Semiotics of Consumer Space
7.New Directions in Marketing Semiotics.
9780199566501
Communication in marketing
Semiotics
Branding (Marketing)
658.802 / OSW