Marketing Semiotics: Signs, Strategies and Brand Value (Record no. 92817)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00819 am a2200217 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20150521113944.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 150403b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780199566501 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.802 |
| Item number | OSW |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Oswald, Laura R. |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing Semiotics: Signs, Strategies and Brand Value |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Date of publication, distribution, etc. | 2012 |
| Name of publisher, distributor, etc. | Oxford University Press |
| Place of publication, distribution, etc. | New Delhi |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 218p |
| 500 ## - GENERAL NOTE | |
| General note | 1.Semiotics in the World of Goods<br/>2.Marketing Semiotics<br/>3.Mining the Consumer Brandscape<br/>4.Brand Discourse<br/>5.Mining the Multicultural Brandscape<br/>6.The Semiotics of Consumer Space<br/>7.New Directions in Marketing Semiotics. |
| 600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME | |
| Personal name | Communication in marketing |
| 600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME | |
| Personal name | Semiotics |
| 600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME | |
| Personal name | Branding (Marketing) |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Book |
| Call number prefix | 658.802 |
| Call number suffix | OSW |
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