Hooked: How to Build Habit-Forming Products
Eyal, Nir
Hooked: How to Build Habit-Forming Products - New York Portfolio/Penguin 2014 - 242p
The habit zone
Trigger
Action
Variable reward
Investment
What are you going to do with this?
Case study : the bible app
Habit testing and where to look for habit-forming opportunities.
9780241184837
Consumer behavior
Consumers' preferences
New products
658.575 / EYA
Hooked: How to Build Habit-Forming Products - New York Portfolio/Penguin 2014 - 242p
The habit zone
Trigger
Action
Variable reward
Investment
What are you going to do with this?
Case study : the bible app
Habit testing and where to look for habit-forming opportunities.
9780241184837
Consumer behavior
Consumers' preferences
New products
658.575 / EYA