Persuasive Copywriting: Cut Through the Noise and Communicate With Impact (Record no. 120574)
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| 000 -LEADER | |
|---|---|
| fixed length control field | nam a22 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20210419150928.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 200528b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780749483661 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.132 |
| Item number | MAS |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Maslen, Andy |
| 9 (RLIN) | 17867 |
| 245 ## - TITLE STATEMENT | |
| Title | Persuasive Copywriting: Cut Through the Noise and Communicate With Impact |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd ed |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc. | Kogan Page Limited |
| Date of publication, distribution, etc. | 2019 |
| Place of publication, distribution, etc. | London |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 264p |
| 500 ## - GENERAL NOTE | |
| General note | Part I: Copywriting in context<br/>1. Creativity - A genuinely marketable skill?<br/>2. The right and wrong way to judge cop<br/>3. The impact of new channels - From mobile to social<br/>4. Blood brothers or ugly sisters - How do copy and content fit together?<br/>Part II: Motivation versus reason - Tapping into your customer's deepest drives<br/>5. Harnessing the power of emotional copywriting to persuade your prospects<br/>6. Three big ideas you should use for copy before highlighting the "benefits"<br/>7. A powerful process for developing customer empathy through copy<br/>8. Copywriting hacks - Flattery will get you everywhere<br/>9. The ancient Greek secret of emotionally engaging copy<br/>10. Copywriting and connecting on social media<br/>11. Creating calls to action - Top tips to bring home the bacon<br/>Part III: The pleasure principle - Making your writing more enjoyable and compelling<br/>12. Balancing pleasure and profit - Five techniques to write fantastic copy<br/>13. How to engage your imagination and free your creativity<br/>14. Tone and technique in copy - Finding your voice (and that of others)<br/>15. The definitive guide to when grammar matters in copywriting<br/>16. Injecting life into your sales pitch - An age-old method |
| 600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME | |
| Personal name | Advertising copy - Persuasion (Psychology) |
| 9 (RLIN) | 48114 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Book |
| Call number prefix | 659.132 |
| Call number suffix | MAS |
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