Persuasive Copywriting: Cut Through the Noise and Communicate With Impact
Material type:
TextPublication details: Kogan Page Limited 2019 LondonEdition: 2nd edDescription: 264pISBN: - 9780749483661
- 659.132 MAS
| Item type | Current library | Item location | Collection | Call number | Status | Date due | Barcode | Item holds | |
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Book
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NIMA Knowledge Centre | 6th Floor Reading Zone | General | 659.132 MAS (Browse shelf(Opens below)) | Available | M0036334 |
Part I: Copywriting in context
1. Creativity - A genuinely marketable skill?
2. The right and wrong way to judge cop
3. The impact of new channels - From mobile to social
4. Blood brothers or ugly sisters - How do copy and content fit together?
Part II: Motivation versus reason - Tapping into your customer's deepest drives
5. Harnessing the power of emotional copywriting to persuade your prospects
6. Three big ideas you should use for copy before highlighting the "benefits"
7. A powerful process for developing customer empathy through copy
8. Copywriting hacks - Flattery will get you everywhere
9. The ancient Greek secret of emotionally engaging copy
10. Copywriting and connecting on social media
11. Creating calls to action - Top tips to bring home the bacon
Part III: The pleasure principle - Making your writing more enjoyable and compelling
12. Balancing pleasure and profit - Five techniques to write fantastic copy
13. How to engage your imagination and free your creativity
14. Tone and technique in copy - Finding your voice (and that of others)
15. The definitive guide to when grammar matters in copywriting
16. Injecting life into your sales pitch - An age-old method
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