Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant (Record no. 56935)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00692nam a2200169Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140223b2005 xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781591396192 |
| Terms of availability | 0.00 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.802 |
| Item number | KIM |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kim, W. Chan |
| 245 ## - TITLE STATEMENT | |
| Title | Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | New Delhi |
| Name of publisher, distributor, etc. | Tata McGraw-Hill Publishing Company Ltd. |
| Date of publication, distribution, etc. | 2005 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 272p |
| 600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME | |
| Personal name | Marketing |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Mauborgne, Renee |
| 890 ## - | |
| -- | India |
| 995 ## - RECOMMENDATION 995 [LOCAL, UNIMARC FRANCE] | |
| -- | KIM |
| -- | 003401 |
| -- | A.S-A.S |
| -- | 1277.00 |
| -- | 0 |
| -- | 049 |
| -- | 140 |
| -- | 0 |
| -- | 0.00 |
| -- | 20050526 |
| -- | C |
| -- | 20050719 |
| -- | Viraj Marketing |
| -- | General |
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