Brands Laid Bare: Using Market Research for Evidence-based Brand Management (Record no. 57139)
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|---|---|
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| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140223b2005 xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780470012833 |
| Terms of availability | 0.00 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 |
| Item number | FOR |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Ford, Kevin |
| 245 ## - TITLE STATEMENT | |
| Title | Brands Laid Bare: Using Market Research for Evidence-based Brand Management |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | England |
| Name of publisher, distributor, etc. | John Wiley & Sons Ltd. |
| Date of publication, distribution, etc. | 2005 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 158p |
| 600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME | |
| Personal name | Branding |
| 890 ## - | |
| -- | UK |
| 995 ## - RECOMMENDATION 995 [LOCAL, UNIMARC FRANCE] | |
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| -- | Pustak |
| -- | General |
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