Eating the Big Fish: How Challenger Brands can Compete Against Brand Leaders (Record no. 60892)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00548nam a2200145Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140223b1999 xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780471242093 |
| Terms of availability | 0.00 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 |
| Item number | MOR |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Morgan, Adam |
| 245 ## - TITLE STATEMENT | |
| Title | Eating the Big Fish: How Challenger Brands can Compete Against Brand Leaders |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | New York |
| Name of publisher, distributor, etc. | John Wiley & Sons, Inc. |
| Date of publication, distribution, etc. | 1999 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 286p |
| 890 ## - | |
| -- | USA |
| 995 ## - RECOMMENDATION 995 [LOCAL, UNIMARC FRANCE] | |
| -- | MOR |
| -- | 1344.75 |
| -- | 0 |
| -- | 049 |
| -- | 073543 |
| -- | 0 |
| -- | 0.00 |
| -- | C |
| -- | 20000605 |
| -- | Himanshu Book Co. |
| -- | General |
No items available.