Eating the Big Fish: How Challenger Brands can Compete Against Brand Leaders

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Material type: Text

TextPublication details: New York John Wiley & Sons, Inc. 1999Description: 286pISBN:

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Holdings
Item type	Current library	Item location	Collection	Call number	Status	Date due	Barcode	Item holds
Book	NIMA Knowledge Centre	6th Floor Reading Zone	General	658.827 MOR (Browse shelf(Opens below))	Available		M09616

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