Marketing Management (Record no. 70625)

000 -LEADER
fixed length control field 01560nam a2200181Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140223b2010 xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9788184883008
Terms of availability 0.00
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number BOS
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Bose, Biplab S
245 ## - TITLE STATEMENT
Title Marketing Management
Statement of responsibility, etc. by Biplab S. Bose
250 ## - EDITION STATEMENT
Edition statement 3rd ed
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. Delhi
Name of publisher, distributor, etc. Himalaya Publishing House
Date of publication, distribution, etc. 2010
300 ## - PHYSICAL DESCRIPTION
Extent 792p
500 ## - GENERAL NOTE
General note Role of Marketing and its Relevance Marketing System? Tasks and Philosophies Marketing Process and Marketing Environment Consumer Psychology and Buying Behaviour Organization and Industrial Buying Behaviour Market Segmentation and Target Marketing Sales Forecasting Marketing Planning Product Life Cycle Strategy Competitive Marketing Strategies Product Planning Decision Brand Management Packaging Management New Product Development Strategy Pricing Decisions Advertising Management Sales Promotion and Sponsorship Distribution Management Physical Distribution Retail Management Marketing Organization Marketing Research and Marketing Information Systems Personal Selling and Salesmanship Sales Force Management Marketing Controls International Marketing Marketing of Services Rural Marketing Direct Marketing Quality Management in Marketing Strategy Managing Customer Satisfaction Insurance Marketing Online or Internet Marketing Bank Marketing
600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME
Personal name Marketing
890 ## -
-- India
995 ## - RECOMMENDATION 995 [LOCAL, UNIMARC FRANCE]
-- BOS
-- 010133
-- MGT-MAR
-- 1110.00
-- 0
-- 049
-- 104258
-- 0
-- 0.00
-- 1500.00 26% TJ - TJ
-- 20110112
-- C
-- 20110124
-- Himanshu Book Co.
-- General
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection code Permanent Location Current Location Shelving location Date acquired Source of acquisition Cost, normal purchase price Full call number Barcode Date last seen Price effective from Koha item type
        General Institute of Management Institute of Management   2011-01-24 Himanshu Book Co. 1110.00 658.8 BOS M0027257 2014-06-19 2014-06-19 Book

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