Marketing Management (Record no. 70625)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01560nam a2200181Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140223b2010 xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788184883008 |
| Terms of availability | 0.00 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | BOS |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Bose, Biplab S |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing Management |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3rd ed |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Delhi |
| Name of publisher, distributor, etc. | Himalaya Publishing House |
| Date of publication, distribution, etc. | 2010 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 792p |
| 500 ## - GENERAL NOTE | |
| General note | Role of Marketing and its Relevance Marketing System? Tasks and Philosophies Marketing Process and Marketing Environment Consumer Psychology and Buying Behaviour Organization and Industrial Buying Behaviour Market Segmentation and Target Marketing Sales Forecasting Marketing Planning Product Life Cycle Strategy Competitive Marketing Strategies Product Planning Decision Brand Management Packaging Management New Product Development Strategy Pricing Decisions Advertising Management Sales Promotion and Sponsorship Distribution Management Physical Distribution Retail Management Marketing Organization Marketing Research and Marketing Information Systems Personal Selling and Salesmanship Sales Force Management Marketing Controls International Marketing Marketing of Services Rural Marketing Direct Marketing Quality Management in Marketing Strategy Managing Customer Satisfaction Insurance Marketing Online or Internet Marketing Bank Marketing |
| 600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME | |
| Personal name | Marketing |
| 890 ## - | |
| -- | India |
| 995 ## - RECOMMENDATION 995 [LOCAL, UNIMARC FRANCE] | |
| -- | BOS |
| -- | 010133 |
| -- | MGT-MAR |
| -- | 1110.00 |
| -- | 0 |
| -- | 049 |
| -- | 104258 |
| -- | 0 |
| -- | 0.00 |
| -- | 1500.00 26% TJ - TJ |
| -- | 20110112 |
| -- | C |
| -- | 20110124 |
| -- | Himanshu Book Co. |
| -- | General |
No items available.