Public Relations: A Practical Guide to The Basics (Record no. 74527)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01938nam a2200193Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140223b2008 xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788175543416 |
| Terms of availability | 0.00 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.2 |
| Item number | HEN |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Henslowe, Philip |
| 245 ## - TITLE STATEMENT | |
| Title | Public Relations: A Practical Guide to The Basics |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd ed |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | New Delhi |
| Name of publisher, distributor, etc. | Kogan Page India Pvt. Ltd. |
| Date of publication, distribution, etc. | 2008 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 152p |
| 440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE | |
| Title | PR in Practice Series |
| 500 ## - GENERAL NOTE | |
| General note | . Communication and the roles of public relations -- 2. External public relations sources -- 3. Ethics and the law -- 4. Working with suppliers -- 5. Working with publishers -- 6. Working with printers -- 7. Working with photographers -- 8. Working with designers -- 9. Making videos -- 10. Exhibitions and other events -- 11. Promotions and functions -- 12. Visits -- 13. Sponsorship and educational activities -- 14. Business writing -- 15. Crisis management -- 16. Working with the media -- 17. External media support -- 18. Planning and programming -- 19. Assessment and evaluation -- 20. Conclusion -- App. 1. The Institute of Public Relations Code of Professional Conduct -- App. 2. The law as it affects public relations practitioners -- App. 3. Model client agreement -- App. 4. Employment regulations -- App. 5. Checklist of public relations assistance on the exhibition stand -- App. 6. Event and conference planning -- App. 7. Planning guidelines - events. App. 8. Planning guidelines - conferences -- App. 9. VIP visits -- App. 10. Royal visits -- App. 11. Written reports -- App. 12. Agenda format -- App. 13. Example of layout for an internal paper -- App. 14. Example of layout for minutes -- App. 15. Contingency planning for a crisis. |
| 600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME | |
| Personal name | Corporate Communication |
| 890 ## - | |
| -- | India |
| 995 ## - RECOMMENDATION 995 [LOCAL, UNIMARC FRANCE] | |
| -- | HEN |
| -- | 008335 |
| -- | S-N-S-N |
| -- | 144.30 |
| -- | 0 |
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| -- | 4603 |
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| -- | 195 26% |
| -- | 20090414 |
| -- | C |
| -- | 20090526 |
| -- | Mahajan Book Depot |
| -- | General |
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