Public Relations: A Practical Guide to The Basics

. Communication and the roles of public relations -- 2. External public relations sources -- 3. Ethics and the law -- 4. Working with suppliers -- 5. Working with publishers -- 6. Working with printers -- 7. Working with photographers -- 8. Working with designers -- 9. Making videos -- 10. Exhibitions and other events -- 11. Promotions and functions -- 12. Visits -- 13. Sponsorship and educational activities -- 14. Business writing -- 15. Crisis management -- 16. Working with the media -- 17. External media support -- 18. Planning and programming -- 19. Assessment and evaluation -- 20. Conclusion -- App. 1. The Institute of Public Relations Code of Professional Conduct -- App. 2. The law as it affects public relations practitioners -- App. 3. Model client agreement -- App. 4. Employment regulations -- App. 5. Checklist of public relations assistance on the exhibition stand -- App. 6. Event and conference planning -- App. 7. Planning guidelines - events. App. 8. Planning guidelines - conferences -- App. 9. VIP visits -- App. 10. Royal visits -- App. 11. Written reports -- App. 12. Agenda format -- App. 13. Example of layout for an internal paper -- App. 14. Example of layout for minutes -- App. 15. Contingency planning for a crisis.