Questionnaire Design (Record no. 74756)

MARC details
000 -LEADER
fixed length control field 00885nam a2200169Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140223b1998 xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780749409173
Terms of availability 0.00
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 001.433
Item number HAG
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Hague, Paul
245 ## - TITLE STATEMENT
Title Questionnaire Design
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. London
Name of publisher, distributor, etc. Kogan Page Limited
Date of publication, distribution, etc. 1998
300 ## - PHYSICAL DESCRIPTION
Extent 142p
440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE
Title The Market Research Series
500 ## - GENERAL NOTE
General note Contents The role of questionnaires Deciding what type of questionnaire to use Three different types of questions Fundamental principles of questionnaire design Different types of questions Framing the questions Interviews instructions The layout of the questionnaire Getting the questionnaire right Special questionnaires Examples of questions
890 ## -
-- UK
995 ## - RECOMMENDATION 995 [LOCAL, UNIMARC FRANCE]
-- HAG
-- 949.23
-- 0
-- 049
-- 077634
-- 0
-- 0.00
-- C
-- 20011004
-- Himanshu Book Co.
-- General

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