Strategic Management in the Media: From Theory to Practice (Record no. 77051)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01093nam a2200181Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140223b2008 xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781412903134 |
| Terms of availability | 0.00 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 302.23068 |
| Item number | KUN |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kung, Lucy |
| 245 ## - TITLE STATEMENT | |
| Title | Strategic Management in the Media: From Theory to Practice |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | New Delhi |
| Name of publisher, distributor, etc. | Sage Publications India Pvt. Ltd. |
| Date of publication, distribution, etc. | 2008 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 248p |
| 500 ## - GENERAL NOTE | |
| General note | 1. Introduction -- Pt. I. Strategic Context -- 2. Sectors of the Media Industry -- 3. Trends in the Strategic Environment -- 4. Convergence and its Causes -- Pt. II. From Context to Concepts -- 5. Strategy in the Media Industries -- 6. Managing Technological Change -- 7. Creativity and Innovation -- 8. Cognition, Culture and Strategy -- 9. Organisational Structure -- 10. Leadership -- 11. Conclusions. |
| 600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME | |
| Personal name | Mass Media |
| 890 ## - | |
| -- | India |
| 891 ## - | |
| -- | Communication - Media - All media {QuickPic} |
| 995 ## - RECOMMENDATION 995 [LOCAL, UNIMARC FRANCE] | |
| -- | KUN |
| -- | 008327 |
| -- | S-N-S-N |
| -- | 1254.62 |
| -- | 0 |
| -- | 049 |
| -- | 99173 |
| -- | 0 |
| -- | 0.00 |
| -- | 1695.43 26% |
| -- | 20090411 |
| -- | C |
| -- | 20090521 |
| -- | Himanshu Book Co. |
| -- | General |
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