Strategic Management in the Media: From Theory to Practice

By:

Kung, Lucy

Material type: Text

TextPublication details: New Delhi Sage Publications India Pvt. Ltd. 2008Description: 248pISBN:

9781412903134

Subject(s):

Mass Media

DDC classification:

302.23068 KUN

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Holdings
Item type	Current library	Item location	Collection	Call number	Status	Date due	Barcode	Item holds
Book	NIMA Knowledge Centre	9th Floor Reading Zone	General	302.23 KUN (Browse shelf(Opens below))	Available		M0025562

Total holds: 0

1. Introduction -- Pt. I. Strategic Context -- 2. Sectors of the Media Industry -- 3. Trends in the Strategic Environment -- 4. Convergence and its Causes -- Pt. II. From Context to Concepts -- 5. Strategy in the Media Industries -- 6. Managing Technological Change -- 7. Creativity and Innovation -- 8. Cognition, Culture and Strategy -- 9. Organisational Structure -- 10. Leadership -- 11. Conclusions.

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