Crafting Strategy: Embodied Metaphors in Practice

By:

Heracleous, Loizos

Contributor(s):

Jacobs, Claus D

Material type: Text

TextPublication details: Cambridge University Press 2011 CambridgeDescription: 237pISBN:

9780521116558

Subject(s):

DDC classification:

658.4092 HER

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Holdings
Item type	Current library	Item location	Collection	Call number	Status	Date due	Barcode	Item holds
Book	NIMA Knowledge Centre	6th Floor Reading Zone	General	658.4092 HER (Browse shelf(Opens below))	Available		M0031323

Total holds: 0

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Preface
Vignette A. BASF
1. Strategizing out of the box
Vignette B. UNICEF
2. Metaphor and embodied realism
3. Analyzing embodied metaphors as an interpretive, hermeneutic endeavour
Vignette C. Voltigo (Fribourg)
4. Crafting strategy as a practice of embodied recursive enactment
5. Play, analogical reasoning and dialogue in the crafting of strategy
Vignette D. Hephata
6. Understanding organizations through embodied metaphors
7. Sensemaking through embodied metaphors in organization development
Vignette E. Privatbank
8. Strategy as a crafting practice
Vignette F. Worldvision New Zealand
9. The process of strategizing through crafting embodied metaphors
Glossary
Index

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