Small Business Marketing Kit for Dummies

By:

Schenck, Barbara Findlay

Material type: Text

TextSeries: For DummiesPublication details: John Wiley & Sons, Inc. 2012 New Jersey Edition: 3rd edDescription: 364p with 1 CDISBN:

9781118311837

Subject(s):

DDC classification:

658.8 SCH

List(s) this item appears in: Small Business

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Holdings
Item type	Current library	Item location	Collection	Call number	Status	Date due	Barcode	Item holds
Book	NIMA Knowledge Centre	6th Floor Reading Zone	General	658.8 SCH (Browse shelf(Opens below))	Available		M0031324

Total holds: 0

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Previous	658.8 SAX Marketing Management	658.8 SCA Ambush Marketing: Game within a Game	658.8 SCH Desktop Database Marketing	658.8 SCH Small Business Marketing Kit for Dummies	658.8 SCH An Introduction to Marketing in Business	658.8 SER NICOM 2017 Services in Emerging Markets	658.8 SHA Competitive Marketing: A Strategic Approach	Next

Making Everything Easier!

Introduction
Part I: Getting Your Marketing Bearings
1. Framing the Marketing Process
2. All about Customers
3. Seeing Your Product through Your Customers' Eyes
4. Sizing Up Competitors and Staking Out Market Share
5. Setting Your Goals, Objectives, Strategies, and Budgets

Part II: Laying the Foundation for Marketing Success
6. Taking Stock of Your Business Image
7. Forging Your Brand
8. Creating Marketing Communications That Work
9. Hiring Help When You Need It

Part III: Marketing in a Screen-Connected World
10. Establishing an Online Presence
11. Getting Interactive with Social Media
12. Packaging Your Message for Blogs and Other Online Channels

Part IV: Getting the Word Out with Ads, Mailers, Promotions, and Publicity
13. Creating and Placing Print and Outdoor Ads
14. Broadcasting Your Message on Radio, TV, and Online
15. Snail-Mailing and E-Mailing Your Customers Directly
16. Brochures, Promotions, Trade Shows, and More
17. Public Relations and Publicity

Part V: Winning and Keeping Customers
18. Making Impressions through Networking and Presentations
19. Making the Sale
20. Enhancing Customer Service and Developing Loyalty

Part VI: The Part of Tens
21. Ten Questions to Answer before Choosing a Business Name
22. Ten Ways to Attract People to Your Business Online
23. Ten Steps to a Great Marketing Plan
Appendix: About the CD
Index

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