The Brand Challenge: Adapting Branding to Sectorial Imperatives

Contributor(s):

Kompella, Kartikeya [Editor]

Material type: Text

TextPublication details: Kogan Page Limited 2015 LondonDescription: 338pISBN:

9780749470159

Subject(s):

DDC classification:

658.827 BRA

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Item location	Collection	Call number	Status	Date due	Barcode	Item holds
Book	NIMA Knowledge Centre	6th Floor Reading Zone	General	658.827 BRA (Browse shelf(Opens below))	Available		M0031476

Total holds: 0

1. Focus: The Future of Your Company Depends On It / Al Ries
2. Identity: Don't Lose It / Tony Allen
3. Brand Innovation: Embracing Change to Innovate Your Brand and Accelerate Growth / Peter Fisk
4. Bridging the Gap Between Idea and Delivery in a Move-Faster-But-Be-Certain Market: Why the Traditional Process of Building a Brand Needs a Reboot / Allen Adamson
5. Luxury Branding / Jean-Noel Kapferer
6. Retail Brand Management: Perception, Performance and Improvement / Jesko Perrey and Thomas Meyer
7. Why Brand Matters in B2B / Michael D'Esopo and Simon Glynn
8. Managing Media As Brands: Case Study - Branding News Organizations / Walter S. McDowell
9. Brand Not Bland: The Financial Services Challenge / Mike Symes
10. Building a Breakthrough Non-Profit Brand / Jocelyne Daw
11. A Brand/Story Conceprual Framework - For Understanding Mass Fashion / Joseph H. Hancock
12. Research Advances in the Building of Hotel Brands / Professor John O' Neill
13. The City as a Brand / Jeremy Hildreth and JT Singh
14. Technology Branding: Building Long-Term Value in a System-Update World / Howard Breindel, Jonathan Paisner and Seth Margolis
15. Football Brands / Sue Bridgewater

There are no comments on this title.

to post a comment.