The Brand Challenge: Adapting Branding to Sectorial Imperatives

Contributor(s):

Kompella, Kartikeya [Editor]

Material type: Text

TextPublication details: Kogan Page Limited 2015 LondonDescription: 338pISBN:

9780749470159

Subject(s):

DDC classification:

658.827 BRA

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Holdings
Item type	Current library	Item location	Collection	Call number	Status	Date due	Barcode	Item holds
Book	NIMA Knowledge Centre	6th Floor Reading Zone	General	658.827 BRA (Browse shelf(Opens below))	Available		M0031476

Total holds: 0

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Previous	658.827 BRA The Philosophy of Branding: Great Philosophers Think Brand	658.827 BRA Case Studies on Brand Management: How to Break the Clutter	658.827 BRA Case Studies on Brand Management: Vol. - 1	658.827 BRA The Brand Challenge: Adapting Branding to Sectorial Imperatives	658.827 BRA Brands with a Conscience: How to Build a Successful and Responsible Brand	658.827 BRA Brands and Brand Management: Contemporary Research Perspectives	658.827 BRE Cyberbranding: Brand Building in the Digital Economy	Next

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