The Management of Luxury: A Practitioner’s Handbook

By:

Berghaus, Benjamin

Contributor(s):

Material type: Text

TextPublication details: Kogan Page Limited 2014 LondonDescription: 448pISBN:

9780749471668

Subject(s):

Luxuries - Marketing

DDC classification:

658.8 BER

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Item location	Collection	Call number	Status	Date due	Barcode	Item holds
Book	NIMA Knowledge Centre	6th Floor Reading Zone	General	658.8 BER (Browse shelf(Opens below))	Available		M0031453

Total holds: 0

Browsing Institute of Management shelves, Collection: General Close shelf browser (Hides shelf browser)

Previous								Next
Previous	658.8 BER Marketing Services: Competing Through Quality	658.8 BER Cases in Marketing Management	658.8 BER Cases in Marketing Management	658.8 BER The Management of Luxury: A Practitioner’s Handbook	658.8 BES Market-Based Management: Strategic for Growing Customer Value and Profitability	658.8 BES Market Based Management: Strategies for Growing Customer Value and Profitability	658.8 BEY Beyond Norms Marketing for Excellence	Next

Part I: The Luxury Market
1. The Market and Business of Luxury: An Introduction / Günter Müller-Stewens and Benjamin Berghaus
2. Classifying Luxury and Prodigality / Michael Jäckel
3. Exploring Luxury Consumer Behaviour / Prokopsis Theodoridis and Sofia Vassou
4. Identity-based Luxury Brand Management / Klaus Heine, Michel Phan and Vera Waldschmidt

Part II: Luxury Brand Strategy
5. Public Luxury Representatives / Michael Breazeale, Christopher R Long and Daniela Ott
6. Curating the Creative Genius in Luxury Firms / Charles Aaron Lawry and Sabrina Helm
7. Arts Meet Luxury Brands / Carsten Baumgarth, Nicole Lohrisch and Olga Louisa Kastner
8. Luxury as Societal Mentor / George Panigyrakis and Eirini Koronaki
9. Preserving Luxury Exclusivity Through Art / Claude Chailan and Ivan Valek
10. Brand Charismatic Legitimacy and Marketing of Adoration / Delphine Dion and Eric Arnould
11. Digital Media in Monobrand Stores / Marcus Schögel and Timo Tischer

Part III: Luxury Business Strategy
12. Gravity Shift from West to East / Philip Beil, Fabian Sommerrock and Alexander Gaus
13. The Chinese Market: Entry Modes / Rui Wang, Kaibin He and Yue Wen
14. Entering the Chinese Market / Rui Wang, Kaibin He and Yue Wen
15. Managing Brand Extensions in the Luxury Industry / Klaus-Peter Wiedmann, Christiane Klarmann, Nadine Hennigs, Stefan Behrens and Alexander Stigelski
16. Luxury Brands Enter the Online Market / Elisa Arrigo
17. Competing as a Luxury SME / France Riguelle and Didier Van Caillie
18. Insisting on Luxury to Survive / Michael Reinhold and Emil Annen
19. Managing Price Fluctuations of Raw Materials Through Innovation / Anne-Flore Maman and Camille Depigny
20. The Counterfeit Timer© / Anne-Flore Maman
21. Acting on Luxury Counterfeiting / Ludovica Cesareo and Alberto Pastore
22. Luxury Brands as Employers / Verena Batt and Benjamin Berghaus
23. The Impact of Luxury Brands on Employees / Benjamin Berghaus and Sven Reinecke

Part IV: Luxury Responsibility
24. Heritage of Luxury and Responsibility / Duane Windsor
25. Luxury Organizations and Responsibility: A Toolbox / Farah Montesa and René Rohrbeck
26. Luxury Organizations and Social Responsibility: A Case Study / David S Waller and Anurag G Hingorani

There are no comments on this title.

to post a comment.