Entrepreneurship for the Creative and Cultural Industries

By:

Kolb, Bonita M

Material type: Text

TextSeries: Mastering Management in the Creative and Cultural IndustriesPublication details: Routledge 2015 LondonDescription: 228pISBN:

9781138019546

Subject(s):

Arts - Economic Aspects - Cultural Industries - Management

DDC classification:

658.022 KOL

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Holdings
Item type	Current library	Item location	Collection	Call number	Status	Date due	Barcode	Item holds
Book	NIMA Knowledge Centre	7th Floor Reading Zone	General	658.022 KOL (Browse shelf(Opens below))	Available		M0031531

Total holds: 0

1 Finding your entrepreneurial inspiration
1.Art, culture and entrepreneurship
2.Making the dream a reality
3.Researching competitors and customers
pt. 2 Creating your entrepreneurial business
4.Analyzing the product and its benefits
5.Targeting the right customer
6.Mastering the numbers
7.Distributing your product
8.Promoting the creative product
9.Building social media relationships
pt. 3 Growing your business to the next level
10.Financial concepts for success
11.Expanding the business
12.Legal and management issues for growth.

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