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Modern Competitive Strategy

By: Material type: TextTextPublication details: New Delhi Tata McGraw-Hill Publishing Company Limited 2008Edition: 2nd edDescription: 346pISBN:
  • 9780070668201
Subject(s): DDC classification:
  • 658.4012 WAL
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Introduction
1. What is Strategy?
Building Competitive Advantage
2. Building Competitive Advantage
3. Industry Analysis
4. Competing Over Time: Industry and Firm Evolution
5. Strategy Execution
Managing the Boundaries of the Firm
6. Vertical Integration and Outsourcing
7. Partnering Expanding the Scope of the Firm
8. Competing in Global Markets
9. New Business Development
10. Managing the Multibusiness Firm Governing the Firm
11. Corporate Governance
12. Strategic Planning and Decision Making.

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