Mass Communication: Living in a Media World
Material type:
TextPublication details: Sage Publications, Inc. 2016 Los AngelesDescription: 458pISBN: - 9781483344751
- 302.23 HAN
| Item type | Current library | Item location | Collection | Call number | Status | Date due | Barcode | Item holds | |
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Book
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NIMA Knowledge Centre | 9th Floor Reading Zone | General | 302.23 HAN (Browse shelf(Opens below)) | Available | M0032230 |
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| 302.23 GEN Gender Race and Class in Media: A Text-Reader | 302.23 GRI Understanding Media Culture | 302.23 HAN Handbook of The Media in Asia | 302.23 HAN Mass Communication: Living in a Media World | 302.23 HOL Manage the Media: Don’t Let the Media Manage You Memo to the CEO | 302.23 HOL Media Industries: History, Theory and Method | 302.23 KAN Network 18: The Audacious Story of a Start-Up That Became a Media Empire |
Part 1: Introduction to the media. Living in a media world ; Mass communication effects: how society and media interact ; The media business: consolidation, globalization, and the long tail.
Part 2: Print media. Books: The birth of the mass media ; Magazines: the power of words and images ; Newspapers and the news: reflection of a Democratic society.
Part 3: Electronic media. Audio: music and talk across media ; Movies: mass producing entertainment ; Television: broadcast and beyond ; The internet: interactive and mobile media.
Part 4: Strategic communication. Advertising: selling a message ; Public relations: interactions, relationships, and the news.
Part 5: Regulation and control of the media. Media law: free speech and fairness ; Media ethics: truthfulness, fairness, and standards of decency ; Global media: communication around the world.
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