Small Data: The Tiny Clues that Uncover Huge Trends

1.Fanning Desire: How Siberian Refrigerator Doors and a Saudi Arabian Mall Created a Revolutionary Website for Russian Women
2.Sausage, Chicken and the Pursuit of Real Happiness: Transforming the Future of How We Shop for Food
3.The United Colors of India: Selling Breakfast Cereal to Two Generations of Warring Women
4.Getting a Bead on Weight Loss (with Help from Fast Food, a Middle Eastern Movie Theater and a Hotel Lap Pool)
5.How Horses, Shirt Collars and Religious Belief Helped Recarbonate a Struggling Brazilian Beer
6.The Case of the Missing Hand Cream: How Selfies Smoothed the Way for an In-Store Fashion Revolution
7.Sleeping without a Bedspread: Charred Paper, Toy Cars and Pixie Dust Help Decipher the Meaning of "Quality" in China
8.A Glimpse Behind the Scenes: Incorporating Small Data into Your Business and Life.