Small Data: The Tiny Clues that Uncover Huge Trends

By:

Lindstrom, Martin

Material type: Text

TextPublication details: Jhon Murray Learning 2016 LondonDescription: 245pISBN:

9781473634060

Subject(s):

Consumer Behavior - Branding (Marketing)

DDC classification:

658.8342 LIN

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Holdings
Item type	Current library	Item location	Collection	Call number	Status	Date due	Barcode	Item holds
Book	NIMA Knowledge Centre	6th Floor Reading Zone	General	658.8342 LIN (Browse shelf(Opens below))	Available		M0032298

Total holds: 0

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Previous	658.8342 LEE The Hidden Wealth of Customers: Realizing the Untapped Value of Your Most Important Asset	658.8342 LEM Being the Shopper: Understanding the Buyer's Choice	658.8342 LIN Shopper, Buyer and Consumer Behavior: Theory, Marketing Applications and Public Policy Implications	658.8342 LIN Small Data: The Tiny Clues that Uncover Huge Trends	658.8342 LOU Consumer Behavior: Concepts and Applications	658.8342 LU Elite China: Luxury Consumer Behavior in China	658.8342 LYT What do Your Customers Really Want?: Here's a Sure-fire Way to Find Out	Next

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