Brand Mascots: And Other Marketing Animals

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Material type: Text

TextPublication details: Routledge Taylor and Francis Group 2015 LondonDescription: 299pISBN:

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Holdings
Item type	Current library	Item location	Collection	Call number	Status	Date due	Barcode	Item holds
Book	NIMA Knowledge Centre	6th Floor Reading Zone	General	659.113 BRA (Browse shelf(Opens below))	Available		M0032352

Total holds: 0

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Previous	659.111 TRO The New Positioning: The Latest on the World's # 1 Business Strategy	659.1115 BRO The Advertiser's Handbook for Budget Determination	659.1116 BOO Fundamentals of Copy and Layout	659.113 BRA Brand Mascots: And Other Marketing Animals	659.113 HIM Advertising Next	659.113 LUC Guerrilla Advertising: Unconventional Brand Communication	659.113 SPR Ads to Icons: How to Advertising Succeeds in a Multimedia Age	Next

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