Why People (Don’t) Buy: The Go and Stop Signals

By:

Chakravarti, Amitav

Contributor(s):

Thomas, Manoj

Material type: Text

TextPublication details: Palgrave Macmillan 2015 New YorkDescription: 223pISBN:

9781137466679

Subject(s):

DDC classification:

658.8342 CHA

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Holdings
Item type	Current library	Item location	Collection	Call number	Status	Date due	Barcode	Item holds
Book	NIMA Knowledge Centre	6th Floor Reading Zone	General	658.8342 CHA (Browse shelf(Opens below))	Available		M0032541

Total holds: 0

1. Three causes
Why successful consumer insights are still a hit-or-miss affair
2. The 100 calories paradox
An insightful packaging innovation
3. Pricing disaster at JC Penney
Know how your price cues operate
4. Tata Nano, the world's cheapest car
Low price can backfire
5. When not to discount
Inexpensive wines and employee discount for everyone
6. Avoid discordant pricing
Do you know your consumer's mindset?
7. Paying for medicines and Tickle Me Elmo
Beware of unfairness cues
8. Credit cards and obesity
Small changes, big side effects
9. Why paying people to donate blood does not pay
Insights for public policy and prosocial behavior
10. Five steps to actionable consumer insights
How to lead and manage the insights process

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