Why People (Don’t) Buy: The Go and Stop Signals
Material type:
TextPublication details: Palgrave Macmillan 2015 New YorkDescription: 223pISBN: - 9781137466679
- 658.8342 CHA
| Item type | Current library | Item location | Collection | Call number | Status | Date due | Barcode | Item holds | |
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NIMA Knowledge Centre | 6th Floor Reading Zone | General | 658.8342 CHA (Browse shelf(Opens below)) | Available | M0032541 |
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| 658.8342 CAS Cases in Consumer Behaviour | 658.8342 CAT Socio-Lifestyle Marketing: The New Science of Identifying, Classifying and Targeting Consumers Worldwide | 658.8342 CHA Emotion and Reason in Consumer Behavior | 658.8342 CHA Why People (Don’t) Buy: The Go and Stop Signals | 658.8342 CHI Marketing: A Behavioural Analysis | 658.8342 CON Consumer Behavior | 658.8342 CON Consumer Behavior |
1. Three causes
Why successful consumer insights are still a hit-or-miss affair
2. The 100 calories paradox
An insightful packaging innovation
3. Pricing disaster at JC Penney
Know how your price cues operate
4. Tata Nano, the world's cheapest car
Low price can backfire
5. When not to discount
Inexpensive wines and employee discount for everyone
6. Avoid discordant pricing
Do you know your consumer's mindset?
7. Paying for medicines and Tickle Me Elmo
Beware of unfairness cues
8. Credit cards and obesity
Small changes, big side effects
9. Why paying people to donate blood does not pay
Insights for public policy and prosocial behavior
10. Five steps to actionable consumer insights
How to lead and manage the insights process
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